Our Privacy Policy

Bright Motors knows that you care how the information collected about you is used and shared. At Bright Motors, we understand that the confidentiality and protection of your personal information is one of our fundamental responsibilities. While Bright Motors uses appropriate security measures to safeguard details of your experience, we do collect and use information from your visit, though, so please read on for more details.

By using this site, you agree to the terms of Bright Motors’s privacy policy. For other terms and conditions of using this site, click here for our Terms of Use.

Information Collection and Use

In general, you can visit brightmotors.net without telling us who you are or revealing personal information about yourself. When you use the website, your name, telephone number, street or email address, and other personally identifying information may be requested or collected, but is not required.

Information we collect from you via the credit application page located at http://brightmotors.net/financing/ may provide us with nonpublic, personal information about you that you or someone else has provided to us and that is not publicly available as well as information about your transactions with us. That information includes information we receive from a consumer-reporting agency.

Our servers may also automatically collect information about you, your online behavior and your computer, mobile, or other device. The information may include, without limitation, information about the device you are using, such as the make, model, settings, and specification of the device, and may also include the geographic location of you or your device, as well as the date/time stamp, IP address, pages visited, time of visits, content viewed, ads viewed, the site(s), application(s), destination(s), or service(s) you arrived from, and other clickstream data.

If you choose to access, visit or use any third-party service(s), that may be integrated with or linked to Bright Motors’s website, we may receive personally identifiable information and other information about you and your computer, mobile or other device that you have made available to those services, including information about your contacts on those services. Your decision to use third party service(s) in connection with Bright Motors is voluntary. Bright Motors does not operate the third-party service(s) or links and is not responsible for the privacy protection or content outside of the Bright Motors website. We reserve the right to use, sell, transfer, assign, share, and provide access to all personally identifying information and other information about you and your computer, mobile or other device that we receive through third-party social networking services in the same ways described in this Agreement as all of your other information.

Information Use

We do not disclose any nonpublic personal information about our customers or former customers to anyone, except as permitted by law.

We use personally identifiable information you supply to provide you with the content you have requested. We may also use the information to communicate with you about new features, products or services, or to improve the services that we offer by tailoring them to your needs.

We may share information about you, your computer, mobile or other device, with our parent, subsidiaries, and affiliates. There are also times when you may provide information about yourself to us in areas that may be managed or participated in by third parties. In such cases, the information may be used by us and such third party(ies), each pursuant to its own policies. While we may seek to require such third parties to follow appropriate privacy policies and will not authorize them to use this information except for the express purpose for which it is provided, we are not responsible for any actions or policies of third parties.

We may, disclose certain information to government agencies, consumer-reporting agencies, and other outside parties as permitted or required by the Federal Privacy Act and other applicable laws, for example, to cooperate with governmental, law enforcement, or other investigation(s) or legal proceedings.

We reserve the right to use the information we collect about you, your computer, mobile or other device, including geographic information, which may at times be able to identify you, for any lawful business purpose, including without limitation, to help diagnose problems with our servers, to gather broad demographic information, analyze trends, track users’ movements around the website, and to otherwise administer the website.

We and our service providers use analytics to analyze traffic to this website to help us understand our customers’ and visitors’ needs and to continually improve our site. Some of the analytics use the tracking technologies described below. We reserve the right to use, sell, transfer, and share data about our users for any lawful business purpose.

Local Device Storage (“Cookies”) and Tracking Technologies

A cookie is a data file that a website will store on your computer or mobile device so the site can remember you at a later time. Cookies can make a website more useful by allowing the site to personalize information for visitors and by storing information about user preferences so that the user does not have to re-enter information, etc., each time he or she returns to the site. Cookies can also be used to track user preferences and webpages used while visiting the Bright Motors website. You may be able to remove, reject and/or disable some types of cookies using your browser’s preferences or other programs, but this may impact the functionality of Bright Motors’s website and affect your usage. Please check your browser to determine where these types of cookies are stored and how they can be deleted or disabled.

Other third parties may also use tracking technologies to serve you advertisements tailored to interests you have shown by browsing on this site and other sites you have visited, and for other lawful business purposes. The use of tracking technologies by third parties is subject to their own privacy policies, not this privacy policy, and we have no responsibility or liability in connection with the use of tracking technologies by third parties.


Information Security

At Bright Motors, we have implemented security measures and procedures that we believe to be reasonable and appropriate to protect the security, confidentiality and integrity of information that you or third parties have provided to us. While we regularly review and assess the sufficiency of our security measures to protect against loss, misuse, or alteration of said information, we cannot guarantee or warrant the security of any information you disclose or transmit to us online. By using the website, you agree to assume all risk in connection with the information sent to us or collected by us when you access, visit or use the website, including without limitation your personally identifiable information or other information, and we are not responsible for any loss of such information or the consequences thereof.

In the unlikely event that we believe the security of your information in our possession or control may have been compromised, we may seek to notify you. If notification is appropriate, we may notify you via your computer, mobile or other device.


Notification of Changes

Given the rapid changes in offerings and technologies, we reserve the right to change, modify, add or remove portions of our Privacy Policy at any time without prior notice. If these changes are substantial, we will notify you via email. You are free to review our Privacy Policies for changes at any time.


Contacting the Web Site and the Privacy Policy Coordinator

If you have any questions about this privacy statement, please contact:

Compliance Officer, 8413 Kingston Pike, Knoxville, Tennessee 37919 or help@brightmotors.net. Please include enough information so that we are able help you, such as your name, phone number or email address, and the specific website mobile site, application, and/or other service you are contacting us about.

If you don’t agree to the terms contained in this Privacy Policy, you must immediately exit the website.